Brand Manager lion

Title

Brand Manager lion

Description

No. of Vacancies : 01 Job Description / Responsibility * Planning and executing brand building campaigns that establish Banglalion positioning * Increase the visibility and understanding of Banglalion and its mission. * Develop strategic brand communications programs with corporate partners, their staff and customers, maximizing a broad range of marketing and publicity opportunities. * Developing and updating Brand Book of Banglalion * Maintaining consistency in all forms of communication in line with agreed brand guideline * Maintaining brand recall for Banglalion * Monitoring and maintain share of voice vis-à-vis share of expense in relation to market standard * Planning and executing 360 degree acquisition, retention and brand building campaigns. That includes all the ATL and BTL activities to launch a new campaign * Internal branding support/internal stakeholders branding support * Staff Survey – Planning and executing the annual Banglalion Brand attitude survey * Creating strategy on board association with implementation plan * Working with related stakeholders agencies (ATL media, PR, trade) to develop & implement activities in desired association area ensuring desired brand perception & awareness * Employee branding activity and internal communication * CSR Brand Communication & Marketing Educational Requirements Masters in any discipline. MBA will be an added qualification. Experience Requirements * 6 to 8 year(s) * The applicants should have experience in the following business area(s): ISP, Telecommunication, Manufacturing (FMCG) Additional Job Requirements * Relevant knowledge about the marketing and brand communications mix. * Creative mindset and able to handle campaign efficiently. * Capable to combining a strategic approach with creativity and excellent account management, project delivery and interpersonal skills. * Conceptual thinking i.e. able to structure and organize * Execution orientation i.e. able to execute & deliver results * Service and customer centricity * People management * Influencing and networking * Presence and communication * Creative insight * Strong computer skills * An understanding of CSR is desirable Other Benefits As per company policy Job Location Dhaka